Want to discuss your business needs with one of our coaches?

Simon Ellson

Senior Partner & Head Coach

Simon’s Approach to Coaching

Simon has mentored a number of individuals and worked with start-ups on the NatWest e- spark programme, as well as numerous consultancy roles. This has developed a knack for spotting problem(s) within your business and Simon will work with you to help identify the challenges and then develop a strategy to resolve, develop and improve in those critical areas across the whole business. It doesn’t matter if you are a business of 2 people or 200, the answers are often the same.

Personal Attributes

Recognised for his patience and measured approach to every day challenges and problems, Simon’s ability to grasp complex issues and to simplify them down to a manageable set of tasks is unique. As your coach, you won’t be disappointed by his ability to help you to define practical actions and strategy and then hold you to account to deliver, even on the simplest of tasks.

Track Record

Simon’s sales and marketing approach in the early 90’s earned him the accolade of being the first British-based manufacturing business to be stocked and sold on the Apple store under his own company’s brand.

Setting and achieving goals for a sales team that covered 101 countries, using unique strategies for each market and then carrying and beating the largest sales target outside of the US, were real high points in Simon’s corporate career with Symantec.

Round all of this off with an appetite to start and run small businesses and to grow those gives him a unique angle on how to work smarter, not harder. Simon will work on this approach with you… his business is not called Intrapreneur for nothing.

Simon Ellson is a Certified DISC & Motivators Practitioner.

DISC assessment predicts “how” someone will behave, the Motivators assessment explains “why”. A helpful tool in understanding a work team, a sales relationship, a leadership position, or other relationships.

Industries Simon has coached

  • IT
  • Software
  • Tech
  • Retail
  • Marketing
  • Bespoke & Corporate Events
  • Digital Video & Audio Production
  • Virtual PA services
  • Architecture / Planning
  • Education & Tuition

James Gentle

Partner & Business Coach 
After enjoying 25 years of rich industry experience as a business leader and innovator, I’m now dedicated to helping others. I am here to help business owners make a meaningful difference to their business, their brands and their lives. My mission is to help business owners grow their business profitably and live their lives more pleasurably. I am focused on supporting business owners and SMEs in the local community.

Lorna Smith

Partner & Business Coach
With over 15 years experience of SME and FTSE 100 businesses Lorna brings vast experience in a number of business areas, including building high performance client facing teams, financial excellence having achieved chartered banker status and an in depth insight into a number of other relevant business areas. Passionate about assisting people reach their true potential Lorna will seek to understand you and your businesses goals and dreams then translate these into sensible simple plans following proven processes and systems to achieve amazing outcomes.

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West Herts - ActionCOACH
68 High Street, Tring, HP23 4AG