The days when businesses could survive without any marketing campaigns are long gone. In today’s world, the competition is highly stiff for every business market. Therefore, businesses have no other option but to rely on various marketing campaigns to stay one step ahead of the competition.
Most marketers consider inbound marketing one of the most effective ways to promote their businesses and boost their sales. Through inbound marketing strategies, marketers are able to generate many leads at half of the cost spent on unbound strategies.
However, not every inbound strategy is going to work for your business. Only efficient inbound strategies can help you attract a larger target audience to your business. Now, you must be wondering what it requires to make your inbound strategy efficient. An effective inbound marketing strategy involves emails to create brand awareness, generate leads, and make profits.
Email marketing might be simple but effective to get the most out of your overall inbound strategy. If you are still wondering how can email marketing fuel your overall inbound strategy, keep reading to learn about it!
What is Inbound Marketing?
Before discussing how email marketing can fuel your inbound strategy, it is important to understand what inbound marketing is. It is a powerful digital marketing approach focused on attracting a larger target audience and driving it to the buying process.
Before inbound marketing, marketers used to depend on advertising approaches to grab the attention of their target audiences. Marketers obtained low investment returns even after spending a lot on these advertising approaches.
However, as soon as inbound marketing emerged in the business world, things changed for the good. It has been helping aspiring entrepreneurs and established brands to reach a larger target audience via relevant content, irresistible offers, and various customer engagement activities.
5 Ways How Email Marketing Can Make Your Inbound Strategy More Efficient
Running a successful business is all about generating leads and driving more and more customers to the buying process. Inbound marketing can help you achieve that at lower costs. However, for that, your inbound strategy should be highly efficient. Not sure how to do that? Focus on Email marketing.
Email marketing can significantly impact your inbound marketing strategy. It creates an open communication medium between customers and brand owners. To understand better, here are a few ways in which email marketing can enhance your business’ inbound strategy:
Reach a Larger Target Audience
A business revolves around its target audience. It is the target audience that can make or break the business. Therefore, it is an important aspect of inbound marketing. While outbound marketing focuses on a wide range of consumers, inbound marketing is about a specific set of people interested in your brand.
To ensure your inbound strategy is efficient, you must focus on email marketing, as it will keep your target audience connected to your business. In today’s world, consumers have many options and can lose interest in your business quite soon. Therefore, businesses need to keep their customers informed and connected through emails.
The emails can be as simple as saying, “ Hey valued customer, you are on our mind; here is a special offer for you” or “Here is an update on our new products”. By doing so, your potential customers will not lose interest in your brand and will keep coming back to shop more.
However, many brands have included email marketing in their inbound strategy. So how do you make your email marketing campaign stand out? Here is what you can do:
- Design your emails
- Make your email content personalized
- Make the purpose of email clear
- State what benefit the customer will gain from taking an action
- Send follow-up emails
- A/B test your emails
Increase Customer Retention Rate
Customers are the heart of every business. Therefore, to achieve success, you must pay attention to your customers, especially those who have been consistent in their purchases and subscriptions.
Email marketing will help you target these customers and make them feel valued. The more the customers are valued, the more they will stay loyal to your business. Also, loyal customers will help promote your business by referring it to their family, friends, and colleagues.
Take a look at our most recent blog: 5 Ways of Building a Business in a Time of Recession
Revive Inactive Subscribers
Every business has a set of customers that were once quite active and now have not made purchases for quite some time. Email marketing will be a great strategy to re-engage inactive customers in making new purchases.
Many inactive subscribers are often just waiting for a little effort to nudge them toward making a big purchase.
Abandoned Cart Recovery
According to various reports, most customers abandon their carts for various reasons. However, one of the most common reasons behind abandoned carts is that customers need a little more clarification to conclude the transaction or face difficulty in the checkout process.
Through email marketing, you can provide these customers with the clarification or guidance they need to complete the transaction. Also, you can make them reconsider their decision. The lower the number of abandoned carts, the higher the profits!
Increase Website Traffic
Many business owners often wonder how can email marketing fuel their overall inbound strategy. Do you wonder too? Well, an inbound strategy aims to make your brand seen by all, and email marketing helps to achieve that.
With emails, brands can send targeted messages to their customers to keep them informed about the latest products, offers, and much more. Keeping your customers informed will eventually increase the frequency of their visits to your site. Even if they don’t make the purchase themselves, they might refer it to someone who needs the product or service the most. In both situations, it is great for your business.
Here are a few more email marketing strategies to increase your website traffic:
- Use incentives
- Include high-quality content
- Leverage social media
According to many engine optimization experts, traffic generated through email marketing is quite valuable for business growth because it comes from your current leads and customers.
Conclusion:
Despite the enormous success of inbound marketing, many business owners still cannot use it to take their businesses to new heights of success. Do you fall into a similar category? Action Coach can provide free business coaching sessions on inbound strategy and email marketing. Contact us today at 01442 773310 or email westherts@actioncoach.co.uk to start your email marketing and inbound journey!
