Discounting is a mistake. Period. Think about it. Stores often categorize items by high, middle, and low-price cost. And the human assumption, without fail, is always that the cheapest item probably has the lowest quality. When you buy a higher priced item, whether the quality…
Starting the week with a spring in our step following our recent client recommendation “At the beginning of summer my work had become a chore and a weight around my neck. I felt totally alone in the business, despite having wonderful people working for me.…
Building a house requires a plan and that plan needs to incorporate all the things in the design that you want it to have, so that when it’s completed, it is the house that looks and feels and works just as you designed it. The…
