Seth Godin’s View on Leadership vs Management In the rapidly changing world, leaders are the people that we need to take with us into the future and not managers. But it is not easy to swap management with leadership because management has been around for…
When thinking about the strategy and the direction of your business staying ahead of the competition is another enabler for you when it comes to planning your business activities. When looking at competitors undertaking some simple benchmarking is something that allows you to re look…
Marketing exists simply to create VALUE for you as the business owner and for your customers. Ever thought of marketing just as communications then you are missing a trick! As you read this blog think of value you can create and what positive action you…
Discounting is a mistake. Period. Think about it. Stores often categorize items by high, middle, and low-price cost. And the human assumption, without fail, is always that the cheapest item probably has the lowest quality. When you buy a higher priced item, whether the quality…
Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top Marketing Mistakes,…
How Your Competitor is Getting Ahead Every business has its competitors. And while market analysis isn’t necessarily a new practice, today’s key players are constantly hunting for ways to fine-tune their intel. The kicker is, instead of turning to who you’re competing with, you should…
