Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top Marketing Mistakes, we will discuss how to avoid such mistakes, and tips for getting it right the first time.

So, what is the number one marketing mistake that business owners make? According to ActionCOACH founder and CEO Brad Sugars, it’s having no marketing team. Meaning that you have no humans on the ground, out in the world, working on your behalf to generate leads with a marketing strategy.

There are three types of marketers in the modern business climate, you need only choose where you’d like to focus, and ideally, you’ll focus on all three of the following:

·         The Direct Marketer focuses on mail, email, and telemarketing efforts

·         The Online Marketer is focused on social media, website, and SEO efforts

·         The Social Marketer is focused on networking and strategy

At the end of the day, the first key to killing it with marketing is to hire a marketing team. Don’t convince yourself that you can do it all on your own. You can’t, and you won’t.

Hire the right people and watch your business begin to soar.


Marketing & Sales Business Tips