Conversational Growth Strategy

What Is Conversational Marketing Growth Strategy?

A conversational strategy is about simply delivering the right message at the correct time to the right person every time.

Conversational marketing strategies use chatbots, voice calls, chat, and live chat to engage buyers in real-time sales conversations on your site. This approach can reduce buyer friction and increase web conversions if implemented with a solid strategy. It also accelerates sales cycles.

Businesses must be ready to engage buyers in conversations via their preferred channels, such as email, social media, or a chat function on their website. Your users will benefit from these conversations, which provide valuable information and value. These conversations allow your business/company to understand each buyer’s characteristics and determine what content resonates with them.

 

Here are The 5 Stages of Business Growth: How to Achieve Success

 

Why Is a Conversational Marketing Strategy Necessary?

1. Conversions on Websites Can Be Increased

Conversational marketing strategies help you convert more visitors to your website into leads and pipelines, which in turn can lead to increased revenue. Buyers today want immediate access to your experts. It is less likely that prospects will convert for every hour that sales representatives don’t follow up on filling out forms. Even worse, prospects will abandon your website to find other companies if they don’t get to know you immediately and have helpful conversations.

 

2. Establish Authentic Relationships With Buyers

Selling is about building authentic, real relationships. It can be difficult to establish relationships with people who are just saying “Hello!” It’s a lengthy and complicated lead generation form. The “How are you?” is the end of it. It might take weeks for this to happen. It’s much easier to make a good first impression and build trust with customers if you greet them as real people, not robots.

3. Sales Cycles Can Be Accelerated

Asynchronous sales cycles can cause each step to drag on for weeks or even months in a traditional B2B sales process. Buyers are often part of buying committees so delays can prevent deals from closing. Only a small window of opportunity exists when interest is high, and people align. Many pieces can become out of alignment if a sales cycle is delayed. Organisational changes, for example, can make it difficult to identify who is responsible for the project. New projects can also dominate the “recency bias,” which means that the moment of acute pain passes or new members joins the team who don‘t believe in the vision. Worse, your champion may leave for another opportunity.

You can speed up sales cycles by greeting website visitors with personalised messages and giving them immediate answers.

4. Reduce the Time Sales Staff Spend Answering Repetitive Questions

An effective conversational marketing strategy should include automated chatbot responses to common questions. Prospects can talk to a human if they need to address more complicated issues. This allows you to make the most of your team’s time and have meaningful conversations on a scale.

Live chat is a great alternative to phone conversations, where sales reps are tied down when they speak with one customer. Instead, live chat allows them to manage several conversations simultaneously. Visitors on the other side of the chat don’t go dark, and it doesn’t take away the salesperson’s time. The rep can continue the conversation seamlessly if they return to the table later.

5. Respond to the Preferences of Millennials

As Millennials rise to higher levels of influence at work, they expect instantaneous responses to their questions. According to research by qualified.com, Millennials make up 73 percent of the B2B purchasing process. 1 in 3 decision-makers are Millennials. Vendors must cater to Millennials‘ preferences for chatbots and live chat over traditional channels.

6. Use Asynchronous Conversations to Be “Always-On”, but Not Always

Business hours are becoming more flexible in a distributed, remote-first world. Many teams are spread across many time zones, and they can adjust their work hours to fit their schedules. Chatbots can be a great way to serve these customers even if it isn’t during your working hours. You also have the option for your team to follow up once they are back online.

Reps can easily pick up the conversation from buyers who visit the site when they have the time. A conversational marketing platform gives you and your colleagues full visibility into the conversation and visitor history so prospects can return to the site whenever they wish. This allows you to build trust, personalise your sales process and accelerate sales velocity.

Here are  the 12 Business Growth Solutions to Help You Succeed

How to Grow Your Conversational Marketing Strategy

You now understand the importance of a conversational growth strategy to be competitive in today’s fast-paced market.

Here are some key tips to help you grow:

• Identify and create your buyer persona
• Choose your brand voice and messaging
• Choose your channels
• Create a chat experience that is unique for each person
• Take stock of your results
• Optimisement is important!

 

Take a look at our most recent blog: Ten Reasons Your Small Business Website Traffic Is Declining

 

ActionCOACH is the world’s largest business coaching company, with over 1000 coaches in 70 countries. We have a team of experienced and certified business coaches who are passionate about helping leaders like you to achieve your goals. We can help you become a better leader and take your business to the next level. Contact us today to learn more about how we can help you develop your mindset.

Contact us today at 01442 773310 or email westherts@actioncoach.co.uk for a FREE business coaching session.

Book a FREE Business Coaching Session