Simon Ellson

Senior Partner & Head Business Coach

We help people like you, aspirational business owners to create better versions of themselves and their businesses through coaching, better strategy, systems and teams. If you want to increase the profitability and long-term value of your business, then we can help and we guarantee our work!

Coaching – “You don’t have the be the best to start, but you do have to start to be the best”

Having achieved my goals working IN business, my focus as a Business Coach, with over 35 years of real experience, and founding 5 of my own businesses, is helping you to achieve your goals by working ON your business. By working smarter, not harder, together!

We are the top performing ActionCOACH franchisee in West Hertfordshire, driving and supporting ambitious businesses who want to grow, we help business owners to be the best they can, to win back time, to make more money and ultimately to have their business work successfully without them.

Our current clients come from very diverse businesses such as; Education, Planning, Events, Recruitment, Staging and Lighting, Retail, IT, Marketing, Technology, Property, and e-Commerce. We work well together because they are the experts in their specialist field, and I am an expert in the business techniques that will help them to achieve their goals.

I have worked as a CEO, Director, Non-Exec, and team member in the Sales & Marketing, Retail, IT and CE world for over 30 years and have developed a knack for spotting trends, and then focusing on using those to the benefit of the business.

James Gentle

Partner & Business Coach

I am here to help business owners make a meaningful difference to their business, their brands and their lives. After enjoying 25 years of rich industry experience as a business leader and innovator, I’m now dedicated to helping others.

My mission is to help business owners grow their business profitably and live their lives more pleasurably.

I live in Tring, where I am focused on supporting business owners and SMEs in the local community and enjoying time in the beautiful countryside of the Chilterns with my family.

ActionCOACH West Herts is your local face of the number one Business Coaching network in the country.
We offer you the opportunity to step outside the box as a Business Owner and go to work on your business rather than just in your business. Want to make more money, build an awesome team, and grow your business?
We guarantee what we do and will bring experience, positive energy, enthusiasm and strategic thought to your business along with a proven Coaching system that just delivers!

With the ActionCOACH West Herts team on your side you’ll gain:
• A business coach focused on your success.
• Access to winning ActionCOACH sales, marketing, sales and business management systems, for your business.
• Actionable business Knowledge – to help make things simpler and better

We will work with you on your business to support positive change to help make your goals a reality.

Lorna Smith

Partner & Business Coach

With over 15 years experience of SME and FTSE 100 businesses Lorna brings vast experience in a number of business areas, including building high performance client facing teams, financial excellence having achieved chartered banker status and an in-depth insight into a number of other relevant business areas.

Passionate about assisting people reach their true potential Lorna will seek to understand you and your businesses goals and dreams then translate these into sensible simple plans following proven processes and systems to achieve amazing outcomes that not only improve performance and profits but staff engagement and client retention and service excellence.
Developed and built highly engaged teams to deliver excellent client outcomes through learning, development, coaching and the ability to attract develop and retain talent. Using data insight set targets and measured performance to build business strategy. Delivered a complex
change programme aligning systems and goals of 2 large organisations across multiple offices.
Lorna’s Approach to Coaching – As a client of Lorna’s you will expect an exceptional listener, empowering leader with excellent relationship skills and a large network of specialists at her finger tips

Jo Hubbocks

Office Manager

Jo has many years experience working as an office manager in a busy environment. She is very organised, has great customer service skills and loves being able to support the coaches helping businesses grow and succeed.

Lauren Reid

Marketing Executive

Lauren joined the ActionCOACH West Herts team a few months ago. She is passionate about marketing, previously working in developing digital marketing strategies for a number of companies within the engineering industry.

Graduating from the University of Leicester in 2019, she went on to recently complete a Level 4 certificate in Professional Digital Marketing with The Chartered Institute of Marketing.

Experienced in product and service marketing, Lauren is excited to broaden her experience within the ActionCOACH West Herts team and assist the coaches in helping as many business owners as possible to make a meaningful difference to their business.

Frank Wright

Client Services Executive

Frank is the latest addition to the ActionCOACH West Herts team.

Joining us as a Client Services Executive he is passionate about ensuring all our current clients and prospects get the very best experience on their business coaching journey.

Graduating from university in July 2020 he is looking forward to bringing his wealth of previous customer service experience to the team and assisting the coaches in helping many local business owners to become the best version of themselves and their businesses.