Do You Use Gamification in Your Business?
Gamification is a buzzword you have probably heard before, but what does it actually mean? In short, gamification is the process of using game mechanics in a non-game context. Gamification can be used in a variety of ways to engage and motivate employees, customers, and students. This blog post will discuss how you can use gamification in your business to improve employee productivity, customer loyalty, and student engagement!
What Is Gamification, and How Did It Come About?
The concept of gamification has been around for centuries, but it was not until recently that businesses began to realise its potential. Gamification can trace its roots back to the early days of video games. Pong’s first video game was released in 1972 and was an instant hit. Since then, video games have become increasingly popular and sophisticated. It is no surprise that businesses are now looking to video games for inspiration on how to engage and motivate employees, customers, and students!
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Gamification can offer a range of benefits for businesses, from improving employee engagement to boosting customer loyalty. When used effectively, it can help companies achieve their goals and objectives.
Benefits of Gamification in Your Business
There are various ways that you can use gamification in your business. Some of the key benefits of gamification for businesses include:
Improved Employee Engagement
Employees often become disengaged when they feel like they are not making progress or their work is not relevant to their interests. They become more engaged and motivated when given goals to achieve and feedback on their progress. Gamification can help you by providing employees badges or rewards for completing tasks, reaching goals, or demonstrating desired behaviours. This makes learning more fun and engaging by incorporating games into the learning process.
Boosted Customer Loyalty
Customer loyalty is another area where gamification can be beneficial. Customers are more likely to remain loyal to businesses that offer them a personalised experience. Gamification can help you create a personalised customer experience by tracking customer behaviour and offering rewards based on their interactions with your business.
For example, you could offer customers discounts or rewards for making purchases, referring friends, or leaving reviews.
Achieving Business Goals
Gamification can be used to achieve a variety of business goals, from increasing sales to improving customer service. By setting up game-like challenges and rewards, businesses can motivate employees and customers to reach their targets.
How Companies Are Using Gamification to Engage Customers and Employees
Some examples of how companies are using gamification to engage customers and employees include:
Starbucks
Starbucks uses gamification to create a sense of competition and community among its customers. For example, it offers rewards for customers who make multiple purchases in a row, and customers can track their progress on a leaderboard.
Samsung
Samsung uses gamification to encourage employees to learn new products and technologies. Employees can earn badges and rewards for completing challenges, and they can compete against each other to see who can achieve the most badges.
Mayo Clinic
The Mayo Clinic uses gamification to motivate patients to stick to their treatment plans. Patients can earn badges for completing activities such as exercising, taking their medications, and logging their food intake.
T-Mobile
T-Mobile uses gamification to keep customers engaged with its service. Customers can earn points for activities such as referring friends, making payments on time, and using certain features of the service. These points can then be redeemed for rewards such as discounts on their bill or free accessories.
Nike
Nike+ has a fitness app that uses gamification to encourage users to be active. The app tracks users’ activity levels and awards them badges for reaching certain milestones. It also allows users to compete with friends and see how they stack up on leaderboards.
Ford
Ford uses gamification to crowdsource ideas from its employees. Employees can submit ideas for new products or improvements and then vote on which ones they think are the best. The most popular ideas are then put into a contest, and the winners get cash prizes.
How to Get Started With Gamification in Your Business
Gamification is a way to make things more fun by adding game-like elements. It can be used in business to make work more enjoyable and to motivate people. For example, you could give employees rewards for completing tasks or meeting goals. while doing this you may need to have a technology assessment checklist for your small business
Step 1
First, you need to understand how gamification can help your business. There are a few different ways that gamification can improve business performance, including customer loyalty, more sales, and profits.
Step 2
Next, you need to decide how you want to implement gamification in your business. There are a few different options available, such as by performing a specific activity; purchasing a particular product, spending a certain amount, etc.
Step 3
Finally, you need to ensure that you have the right tools and resources to support your gamification initiative. This includes things like having a proper CRM software like Zoho where you can store all data and reward your customers accordingly
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There are endless possibilities for how you can use gamification in your business. If you are looking for a way to improve employee productivity, customer loyalty, or student engagement, consider using gamification! It just might be the key to success for your business. If you need help with implementing gamification in your business or you simply want to grow your business, ActionCOACH is here to help you with this.
Contact us today at 01442 773310 or email westherts@actioncoach.co.uk for a FREE Business coaching session.
